Reebok being Nikes main competitor brand has positioned itself strategically to increase its niche market in the industry market share. It share of non US revenue has shot past 50% in 2017. The statistic depicts the global market share of athletic footwear companies in 2015. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. NIKE annual gross profit for 2018 was $15.956B, a 4.21% increase from 2017. countries. This shows that Nike with its strong research and development and extensive product range along with the marketing expertise have captured the consumer’s preferences. Nike has been one of the biggest brand names always. Back home, Nike's share of the U.S. athletic shoe market neared 50 percent. Nike has a variety of sporting products for everyone. Revenue increased by 3% year over year from $14.8 billion to $15.2 billion. Nike is the world’s renowned and leading supplier of athletic shoes and apparels. The picture at Nike soon turned sour, however, as the Asian financial crisis that erupted in the summer of 1997 sent sneaker sale s in that region plunging. Adidas challenges Nike for football market share. Athletics-World Athletics to allow 'development shoes' if they meet technical specifications Yahoo 12/06 08:35 … By 1999, sales in Asia had dropped to $ ;844.5 million. North America remains Nike’s biggest market by some margin. In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star. More … Business Sector. Nike, Inc. Common Stock (NKE) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. Key Business Issues Increase market share in all the markets to counter the threat from the recent Adidas/Reebok merger Expand further into international markets such as Emerging markets and spur growth in the European and Japanese markets The result wasthat the market share rose and Nike became a force to contend with in the Indian market.Probably the biggest sign of the change in guard was the heavy investment in Cricket byNike, culminating in its bagging of the Indian cricket team s jersey rights, worth Rs 200Crores. Nike’s other competitor is Puma, the third largest shoe and sports clothing supplier. 100 most esteemed brands in 2016. Add to Bookmarks; Comment. In 2008, Nike launched the Nike + Sportband Kit that could be directly connected to a computer to see the results, which can be downloaded. The Nike brand has expanded fast internationally which is evident from its growing revenue over the last five years. Earnings per share can be defined as a company's net earnings or losses attributable to common shareholders per diluted share base, which includes all convertible securities and debt, options and warrants. … Nike then launched its special range of cricket shoes and sponsored the Indianfootball team as well. On September 2nd, 2018 Nike released their Colin Kaepernick ad. This company was founded in 1962 by Bill Bower man and Phil knight as Blue Ribbon Support and later on it became Nike in 1978 (Partlow, 2003). The advertisement caused Nike’s stock price to reach an all time high of $85.55. NIKE market cap history and chart from 2006 to 2020. Nike has had several celebrities endorsing its brand such as Michael Jordan and Tiger Woods’ among others and this enhances the marketability of the company’s products (Park, 1994). Nike's market share of the athletic footwear market stood at 22.9 percent in 2015. By Eve Oxberry 9 June 2010. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. Nike Strategy 2010 1. Market and Literature Review of Adidas and Nike Market Share and Sales In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . Nike Provides a Wide Variety of Products To A Large Number Of Sports To Capture Great Market Share. However, U.S. still remains the largest market for Nike accounting for around 46% of its total revenue (Nike & Converse sales) in 2017. Recommendation Recommendations were formulated linking all Key Perspectives of Nike’s Strategy Financial Growth Strategy Productivity Strategy Perspective • Focus on Emerging Markets (i.e. As one of the largest and most recognizable brands on the planet, Nike held the largest market share within the global apparel and footwear market, with a share of 2.8 percent in 2017. Nike , which is ranked on the 2010 Fortune 1000, a list of America's largest companies.  However, a strong brand coupled with product innovation and marketing initiatives should put Nike … Market Share. NIKE annual and quarterly earnings per share history from 2006 to 2020. ET by MarketWatch Automation Under Armour Inc. Cl … Despite sales falling, the company posted strong revenue results in the North America market in 2017. Today, the estimated market value of Nike is about $10.7 billion. Market share forecast. Sector Industry Market Cap Revenue; Consumer Discretionary: Shoes & Related Apparel: $217.170B: $37.403B: Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The footwear industry market share numbers for May are out, and they tell the story of the ongoing Adidas comeback in America.. Due to its huge customer base, Nike’s market cap has grown to $198 billion as of Oct 2020. Share. Nike has captured approx. The footwear industry market share numbers for May are out, and they tell the story of the ongoing Adidas comeback in America.. In 2009 the sales percentage of Adidas reported decline in profits. brand controls about 45% of the market share in the U.S and were chosen as the best 30 of. 31% of the global athletic footwear market. Adidas, which is the market leader by value, has been … NIKE annual gross profit for 2019 was $17.474B, a 9.51% increase from 2018. Huge Customer base – Nike has millions of customer from around the world who loyally follow Nike’s trends, participate in Nike events, and even provide customer feedback. In May 2006 it launched the new gadget for the U.S. market – the Nike + iPod Sports Kit. We expect Nike’s share of its two primary markets, footwear and apparel, to remain flat in the calendar year 2010. The advertisement caused Nike’s stock price to reach an all time high of $85.55. Moreover, Nike’s products are manufactured in foreign. The tool enables the athlete to measure his/her speed and distance during a walk or a run. According to data from retail researcher NPD Group, Nike’s share of the US athletic footwear market was 34.7% last month, a dip from 35.9% in May 2016. It controls more than 47% of athletic shoe market with sale of U.S dollar 3.7 Billion. Nov. 30, 2010: 4.842B Aug. 31, 2010: 5.175B May 31, 2010: 5.077B Feb. 28, 2010: 4.733B Nov. 30, 2009 ... Nike (NKE) Gains As Market Dips: What You Should Know Yahoo 12/07 17:50 ET. This reflects weaker sales in early 2010. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nike competitors and includes Nike target market, segmentation, positioning & Unique Selling Proposition (USP). Nike’s golf market share has decreased from 4.8% in 2007 to 4.3% in 2009. However, Nike doesn’t share Bloomberg’s concerns. It was a very good collaboration between Nike and iPod. Nike Corporation Strategy - 2010 Nike’s 2010 -2015 Roadmap 2. Nike Inc. Cl B stock outperforms market on strong trading day Dec. 17, 2020 at 8:03 p.m. NIKE market cap as of December 16, 2020 is $218.82B . NIKE EPS for the … In North America, Nike’s largest market, the company saw strong demand, with sales up 9%, led by demand for both its shoes and its apparel. Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. On one hand, Nike owns around Umbro, Hurley, Converse and Cole Haan. Adidas chief executive Herbert Hainer has challenged Nike in the run up to the World Cup, claiming his German company can increase its lead over the US sportswear giant as the number one football sportswear brand. 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